The Ask

The project, known as #CreativeConnection, aimed to convey the significance of connections in both literal and figurative senses. It highlighted how AT&T's network and products enable artists to collaborate and create while fostering bonds within the creative community. The objective was to showcase two artists collaborating remotely using the AT&T Network to seamlessly merge their artistic renderings that depict the theme of connection.

What We Did

In response to the #CreativeConnection initiative, we orchestrated strategic influencer partnerships that resulted in a compelling series of assets showcased on AT&T's Instagram channel. Each influencer pair embarked on a three-post journey, starting with introducing the artists, followed by unveiling their creative process, tools, and workspaces and lastly showcasing the merger of their distinct creations into a unified masterpiece that embodied the theme of connection. An additional teaser highlighted AT&T's pivotal role in fostering collaboration, inviting followers to engage further on AT&T's platform. This journey encapsulated the fusion of creativity and connectivity, underscoring the essence of #CreativeConnection.