The Ask

The task at hand was to redefine Crock-Pot's image from a conventional slow cooking brand to a versatile cooking solutions provider that resonates with the "Fashionable Family Nurturer/Healthy Explorer" demographic. The goal was to communicate Crock-Pot's ease in facilitating meal preparation amidst busy lives.

What We Did

To achieve this transformation, we conceptualized the theme "We've Got This." We portrayed Crock-Pot products as reliable kitchen assistants, embodying the attitude of "don’t worry, I’ve got this." Through creative visuals and messaging, we conveyed that Crock-Pot caters to diverse cooking needs, seamlessly transitioning between slow cooking and quick meal solutions. This strategy aimed to establish Crock-Pot as the ultimate culinary ally, capable of simplifying meal preparation for a hectic lifestyle.